Student Fitness Awareness Campaign & Lead Generation Strategy

TurnFit Personal Trainers Ltd. is seeking students to help us develop a Student Fitness Awareness Campaign with the primary goal of lead generation for our certified professional personal fitness trainers. We welcome innovative ideas and strategies to increase our reach to students based in Canadian universities, primarily focusing on Greater Vancouver (UBC, SFU, Douglas, etc.) in British Columbia. The fitness industry is highly competitive, and TurnFit aims to stand out by providing the necessary fitness advice and programs to help all people become healthier and achieve their personal fitness goals.

Natural Health Academy - Online Promotion

HAPPY NUTRITION aims to strengthen its digital marketing strategy for its Natural Health Academy with the goal of increasing sign-ups and client acquisition. To achieve this, the challenge is to design and execute a targeted online campaign that effectively captures the interest of potential clients who are passionate about natural health education. The campaign should focus on generating qualified leads, building an engaged email list, and ultimately converting those leads into course enrollments. Campaign Goals: Increase Awareness:  Expand the Natural Health Academy’s visibility among potential clients through strategic online marketing initiatives. Generate Leads:  Build an email list of qualified prospects who are interested in learning more about natural health and wellness. Drive Conversions:  Encourage lead sign-ups and course enrollments through a well-structured nurturing process. Students will provide help with technical implementation by using Canva to create a Lead Magnet, Sales funnel, Landing Page, Thank You email, and a few posts. Each student can choose how to spend their 60 hours.

Infant massage marketing project

Best Beginnings is a digital course that teaches new parents how to massage their babies. It includes videos and lots of information that parents will find helpful to learn infant massage and specific movements that they can incorporate into their play to stimulate their baby's brain development. We would like to collaborate with students to review and post content promoting Best Beginnings This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Creating marketing content in the form of posts to Instagram, Facebook and LinkedIn. Deploying content according to our social media calendar to increase website traffic. Create a promotions kit for health professionals to promote Best Beginnings to their patients. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.