Best Beginnings is a digital course that teaches new parents how to massage their babies. It includes videos and lots of information that parents will find helpful to learn infant massage and specific movements that they can incorporate into their play to stimulate their baby's brain development.

We would like to collaborate with students to review and post content promoting Best Beginnings

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Creating marketing content in the form of posts to Instagram, Facebook and LinkedIn.
• Deploying content according to our social media calendar to increase website traffic.
• Create a promotions kit for health professionals to promote Best Beginnings to their patients.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our Best Beginnings launch.

Company Overview:

Best Beginnings was created by Dr. Melanie Beingessner, a pediatric chiropractor who also teaches infant massage. She has created a digital course for parents and grandparents to learn how to massage their babies. There is also information in the course about primitive reflexes, and specific movements that parents can do to help stimulate their baby's brain development.

Project Details:

The digital course has now finished and I would love someone to help me start our social media campaign.

I am looking for

• social media posts highlighting the different components of the course using the same images for continuity. These posts need to be done in four sizes - Facebook, Instagram, Pinterest and LinkedIn. the images and videos will be provided by me.
• a posting calendar created with these images posted to our pages automatically

Final Deliverables:

• Social media posts made in Canva (if that's possible) and branded with our logo using images that are already featured in the course. The same image will be formatted for Facebook, Instagram, Pinterest and LinkedIn. If these images are created in Canva, I have the ability to edit them later, if necessary.
• Images posted onto our Facebook and Instagram pages in my Canva social media calendar
• Pins posted on Pinterest business boards
• posts created for LinkedIn of the same images to be posted by me

Bonus steps would include:

• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.