A/B Testing and Promotion of Siraj Institute flyers

The Siraj Institute is seeking to enhance its marketing strategies by employing A/B testing on promotional flyers. The objective is to determine which flyer design resonates more effectively with the target audience, thereby optimizing marketing efforts. Students will be tasked with designing two distinct flyer versions, each highlighting the unique offerings and values of the Siraj Institute. The project involves utilizing the Institute's existing marketing channels to distribute these flyers and gather data on their performance. By analyzing metrics such as engagement rates and conversion rates, students will gain practical experience in applying marketing theories and techniques learned in the classroom. The ultimate goal is to identify the more successful flyer design and provide recommendations for future marketing initiatives.