UI/UX Redesign Project

At Infogenetica Solutions Ltd., we are dedicated to empowering individuals with 100% natural, science-backed health supplements and skincare products designed to enhance mental and cardiovascular health, as well as healthy aging. As a growing B2C company, our website serves as the primary touchpoint for our customers—but we know there’s room for improvement to make it more engaging, intuitive, and user-friendly. We are seeking a talented student team to help us redesign and enhance the UI/UX of our website, ensuring an exceptional user experience that aligns with our brand, improves customer engagement, and optimizes the online shopping journey. 💡 Project Goals: • Conduct a UI/UX audit to identify areas for improvement • Optimize website navigation, usability, and visual appeal • Enhance the mobile experience to ensure seamless browsing and purchasing • Improve product discovery and customer journey flow • Incorporate persuasive design elements that drive conversions and build customer trust • Develop wireframes, prototypes, and design recommendations for implementation 🛍 Our Primary Users: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Offer: ✅ Full access to our current website and analytics for research purposes ✅ Branding guidelines and marketing assets to maintain consistency ✅ Regular mentorship and feedback meetings to guide the project ✅ Potential opportunity for implementation of selected designs This is more than just a project—it’s a chance to make a real impact by improving accessibility, usability, and the overall digital experience for our customers. If you’re passionate about user-centric design and want to build a portfolio with meaningful, real-world work, we’d love to collaborate with you!

Targeted Landing Page & Customer Journeys Design for Easy Vegan Foods Customer Archetypes

Easy Vegan Foods aims to enhance its market presence by increasing awareness of its plant-based meal prep service. The project involves designing and developing 4–5 engaging landing pages tailored to unique customer archetypes. The currently and roughly defined archetypes include the eco-conscious, the plant-curious, the vegans, and the loves-it-local folks. The goal is to create a personalized experience that resonates with each archetype. By doing so, the company hopes to attract new customers and strengthen its brand identity. Students will apply their classroom knowledge in digital marketing and web design to create visually appealing and strategically sound landing pages. Additionally, they will propose a strategic email journey and social media acquisition strategy for each archetype, ensuring a comprehensive approach to customer engagement.