LinkedIn Brand Revitalization

Organization Description: Goal Beyond is a San Diego–based nonprofit accelerating economic mobility by guiding learners through education, career readiness, and into the workforce. Project Overview: Learners will redesign and elevate Goal Beyond’s LinkedIn presence to better reflect its mission and drive engagement with partners, learners, and funders. The cohort will audit existing content, develop a refreshed voice and visual strategy, and deliver a brand-aligned playbook including content calendars and post templates tailored for LinkedIn audiences.   Project Scope & Expectations: Learners will engage in: • Auditing current LinkedIn performance and identifying areas for growth • Researching competitor and peer organization content on LinkedIn • Developing a refined brand voice and guidelines for LinkedIn posts • Drafting content calendars targeting high school, college, and partner audiences • Creating sample LinkedIn post templates with visuals and copy • Assembling a LinkedIn strategy playbook for ongoing use

GOAL BEYOND GROUP WEBSITE OPTIMIZATION & DIGITAL MARKETING

COMPANY DETAILS Company Name:  Goal Beyond Group About: Goal Beyond is a 501 (c) (3) organization with a commitment to higher education access and sustainable economic mobility options for all. We address barriers to educational completion and workforce entry, expanding access to learning, strengthening wrap-around support services, ensuring long-term student success, and driving measurable impact on workforce readiness and economic empowerment. Mission: To create the ecosystem enabling all learners to access a quality education and employers to source talent in a rapidly evolving labor market. Vision: To enable a world where higher education and economic opportunity are accessible to all. Values: Impact-Driven: Data, rigor, and analytics are woven into our ethos Inclusive: Community, diversity, and engagement are constantly in focus Transparent: Open communication, integrity, and trust are fundamental to our work.  PROJECT DETAILS Project Title:  Website Optimization & Digital Marketing Project Goal:  To optimize Goal Beyond Group’s website and digital presence by completing backend setup, SEO, ADA compliance, and digital marketing strategies, ensuring Goal Beyond Group is searchable, accessible, and professionally represented online. This project will provide learners with hands-on experience in web development, digital marketing, and project management. Each learner will complete 30 hours of work over the course of 6 weeks (~ 5 hours per week), inclusive of team meetings, onboarding, and work contributed toward project deliverables.