Northeastern University

Boston, Massachusetts, United States

Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Northeastern University

Boston, Massachusetts, United States

Developing or assessing a planning (budgeting) and control process Creating a balanced scorecard Providing focused business analysis such as cost-volume-profit (break-even) or relevant analysis evaluating pricing alternatives budget and planning decision support tools: cost volume profit analysis, relevant cost analysis cost of goods or pricing methods lanning or reporting systems Financial anaylsis about different projects Capital investment decision

Northeastern University

Boston, Massachusetts, United States

Students in the Human Resources Management Program are skilled in applying advanced HRM concepts and methodologies to real-world consulting projects. They possess a strong foundation in project planning, research methods, and strategic thinking. Throughout the course, students develop expertise in stakeholder management, HR consulting, and data analysis, allowing them to evaluate and offer actionable recommendations to improve organizational HR functions. Companies will benefit from students who can analyze organizational culture, structure, HR practices, and provide detailed, research-backed recommendations tailored to the company's unique challenges. Students are also equipped with critical evaluation and business acumen to assess and improve workforce development strategies that support business performance.

Northeastern University

Boston, Massachusetts, United States

Students in the Master of Science in Project Management program have developed advanced skills in managing project scope, risks, schedules, budgets, and performance metrics. Throughout the course, students engage in creating tailored project plans that address the entire project lifecycle, from initiation to closing. They are capable of stakeholder management, quality management, risk assessment, and integrating ethical considerations into their projects. Companies will benefit from students who are proficient in using tools like Microsoft Project and can deliver detailed project plans, risk registers, and communication strategies.