In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.