What Our MBA Student Consultants Bring to Your Business Critical analysis of complex business situations to pinpoint core challenges and frame strategic problems with clarity. Advanced consultancy frameworks and data-driven analysis to generate actionable insights. Strategic recommendations that are practical, feasible, and aligned with your long-term goals. Professional project management and effective communication of outcomes to diverse stakeholders. Ethical, inclusive, and sustainable decision-making , grounded in reflective practice and an Equity, Diversity, Inclusivity, and Indigenous (EDII) worldview . By working one-on-one with our students, your business gains fresh perspectives, rigorous analysis, and actionable strategies designed for real-world impact. Fall Term: Sep 29, 2025 - Dec 15, 2025

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-6 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with an implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size as long as the business is showing revenue.

This experience is designed to connect industry professionals with learners who have been trained in marketing strategies, characterizing identification of opportunities with target markets, and realization of value propositions through marketing mix articulated in product, price, place, and promotion (4Ps), or customer value, costs, convenience, and communications (4Cs). Learners are equipped to analyze business / market environments, develop comprehensive marketing plans, and implement sustainable and inclusive marketing practices. By collaborating with learners, companies can gain fresh insights and innovative solutions tailored to their specific marketing opportunities and challenges, ensuring alignment with ethical, legal, and sustainable business practices.