User Data Analysis for Enhanced Hiring Efficiency

StaffedUp aims to enhance its product and service by leveraging user data to improve hiring efficiency. The project involves analyzing existing user data to identify patterns, trends, and areas for improvement in the hiring process. By understanding user behavior and preferences, the team will provide actionable insights that can be used to refine StaffedUp's offerings. The project will focus on identifying key metrics that influence hiring success and user satisfaction. The goal is to translate these insights into practical recommendations that can be implemented to streamline the hiring process, ultimately benefiting both employers and job seekers. This project will allow learners to apply their data analysis skills and knowledge of user experience to a real-world scenario.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current applicant tracking system with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and must be very mobile friendly as 70%+ of our applicant users are applying on mobile. Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Digital Marketing Strategy for StaffedUp

The main goal for the project is to develop a comprehensive digital marketing strategy for StaffedUp that will help the company reach a wider audience, increase brand awareness, and ultimately drive more traffic and conversions on their platform. This will involve several different steps for the students, including: - Conducting a thorough analysis of StaffedUp's current online presence, including their website, social media accounts, and any existing digital marketing efforts. - Identifying target audience segments and creating buyer personas to better understand the needs and preferences of potential customers. - Developing a content marketing plan that includes creating valuable and relevant content for StaffedUp's target audience. - Creating a social media marketing plan to engage with potential customers and build a community around the StaffedUp brand. - Implementing search engine optimization (SEO) strategies to improve the company's visibility in search engine results. - Setting up key performance indicators (KPIs) to measure the success of the digital marketing efforts.

StaffedUp Data Insights Dashboard

StaffedUp is seeking to develop a comprehensive data dashboard to gain actionable insights into key business metrics. The goal is to create a functional and user-friendly dashboard that aggregates and visualizes data related to Customer Acquisition Cost (CAC), funnel conversion rates, web analytics, financial forecasting (including Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR)), churn rates, customer retention, trial conversions, Customer Lifetime Value (CLV), and in-app engagement/product adoption. This project will allow learners to apply their knowledge of data analytics, visualization tools, and business metrics to create a valuable tool for the company. The dashboard will enable StaffedUp to make data-driven decisions, improve operational efficiency, and enhance overall business performance.