Dynamic Health Resources is seeking a team of learners to develop a social media campaign aimed at raising awareness about migraine prevention and support. The project involves creating a compassionate and informed online presence across platforms such as Instagram, Facebook, LinkedIn, and TikTok. The goal is to connect with individuals experiencing migraines or chronic illnesses, providing them with a supportive community where they feel seen and empowered. Learners will apply their classroom knowledge of digital marketing, content creation, and community engagement to craft messages that resonate with the target audience. The project will require research into migraine-related resources and trends, as well as the development of creative storytelling techniques to effectively communicate health-related topics.

The project deliverables include a comprehensive social media content plan, complete with scheduled posts, captions, and multimedia content tailored for each platform. Learners will also provide an analytics report to measure engagement and reach, offering insights for future campaigns. Additionally, the team will create a guide on best practices for empathetic communication in health advocacy, ensuring a consistent and sensitive approach across all interactions.