Salyx Health, a company dedicated to providing innovative healthcare solutions, seeks to enhance its digital marketing strategy to better reach its target audience and improve brand visibility. The current strategy lacks a cohesive approach to leveraging digital platforms effectively. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with Salyx Health's mission and objectives. Learners will analyze the existing marketing efforts, identify gaps, and propose actionable strategies to optimize digital presence. This project will allow learners to apply their knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to a real-world scenario. By focusing on digital channels, the project aims to increase engagement and drive traffic to Salyx Health's online platforms.

The project deliverables include a detailed digital marketing strategy document outlining key recommendations for Salyx Health. This document should cover an analysis of current marketing efforts, proposed digital marketing tactics, and a timeline for implementation. Additionally, learners will create a presentation summarizing their findings and recommendations, which will be delivered to Salyx Health's marketing team. The deliverables will provide Salyx Health with a clear roadmap to enhance their digital marketing efforts and improve their online presence.