Introduction

This project is one part of a larger undertaking involving the the development, hosting and marketing of an analytic model to help prospective cannabusinesses (and consultants) create develop a revenue forecast to support cannabis license applications and business plans.

Background

As cannabis becomes legal throughout the United States (both medical and adult use) programs, it is necessary for license applicants to develop and provide business plans to regulating entities as part of the application process. Part of that business plan is a pro-forma statement identifying all anticipated revenue streams and expense line items. These financials are an important part of the application in that they demonstrate the viability of the business plan, ensuring that the entity will become a commercial success.

Project Description

Develop a professional marketing plan to guide the development and commercial success of the service. Of particular interest are identification of target segments, competition, pricing and recommended promotion to each target segment – to include key messages, recommended media and pricing for each target segment. Also, public relations plans for each target segment (e.g., placement of articles in specific media by name, etc.)

Company Information

NJ Cannabis Consulting (njcannabisconsulting.com) was incorporated in 2018 to provide professional services to businesses pursing the legal cannabis market in New Jersey. The company’s services include business plan development, marketing plan development and execution.

Nick Scalera

NJ Cannabis Consulting

nick.scalera@njcannabisconsulting.com

njcannabisconsulting.com

(609) 772-4024

1 Powderhorn Way, Allentown, NJ 08501

I have done this before. I would like weekly status meetings to review progress, identify any porblems and assist students.