The Cannabis Learning Center (thecannabislearningcenter.com) is an educational platform covering 70+ topics regarding cannabis. It is also a marketing channel for the companies that post cannabis-related educational content. The full project consists of three phases (each is a separate Riipen Project).

The objective of Phase III (Commercialization) is to demonstrate the value of the site to member companies as an effective a marketing channel via metrics, then explore various commercialization alternatives, and implement the selected approach.

NOTES:

1) Ancillary companies provide products and services to cannabis companies. Typical examples are business consultants, attorneys, architects, etc.

2) Phase I (Content Building) of this project solicited additional ancillary companies to join the platform and contribute educational content (typically videos, articles and/or literature). Once accepted for membership, we develop a page on the site with their company name, short description, logo, URL and the content they have provided.

3) Phase II of this project is intended to develop and execute a marketing plan aimed at target segments to promote The Cannabis Learning Center to the industry, inviting people to visit the site to learn more about various aspects of the industry via the content provided by Subject Matter Experts (SMEs).

1)     Identify competitors; investigate their offerings, costs, promotions, etc.

2)     Investigate various platform commercialization alternatives (e.g., SaaS, pay-per-click, advertisements, etc.); recommend (and justify) the implementation.

3)     Develop the recommended web site solution (if possible).

4)     Identify and implement measurement techniques (metrics) to demonstrate value of the platform to member companies.

5)     Recommend (and construct if possible) messages and reports to member companies regarding their metrics, meaning, recommended courses of action, etc. 

I've done this before with Riipen and am familiar with mentoring.

I would like weekly status meetings to monitor progress and interact with the students.

I am also a SCORE certified small business counselor.

I have also been a marketing adjunct and will encourage the development of traditional marketing skills.