Social Media Awareness Campaign for Child Protection
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Project scope
Categories
Community engagement Digital marketing Social media marketingSkills
child protection performance reporting communication social media analytics social media campaigns content creation social media strategy twitch social media planning social media contentThe project aims to leverage KARA's extensive library of posts and podcasts to raise awareness about child abuse and child protection issues. The goal is to create a comprehensive social media campaign that effectively disseminates this crucial information across multiple and various platforms such as (examples) TikTok, WeChat, Telegram, Messenger, Snapchat, Douyin, Platform, Reddit, Kuaishou, LnkedIn, Twitter/X, Pinterest, Discord, Threads, Twitch, ensuring the message is consistent and compelling across all channels..The team will research effective social media strategies, design visually appealing posts from KARA's site, and share content for optimal reach and engagement. By applying classroom knowledge of digital marketing and communication, learners will help KARA extend its reach and impact in the community. The campaign will also aim to foster student and community involvement and encourage individuals to take actionable steps in supporting child protection efforts. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics to a real-world cause, enhancing their skills while contributing to a meaningful initiative.
- Analyze KARA's existing content to identify key messages and themes.
- Develop a strategic social media plan tailored to each platform.
- Create engaging and informative posts, graphics, and short videos.
- Schedule and manage the release of content to maximize reach and engagement.
- Monitor and report on campaign performance using social media analytics tools.
The deliverables for this project include a comprehensive social media content calendar, a series of redesigned posts from the KARA website (Current Kids At Risk News - INVISIBLE CHILDREN & podcasts: KARA Podcast | Podcast on Spotify ) ready for publication, and a report on recommended strategies for future campaigns. The team will also provide a path to analysis of engagement metrics to assess the campaign's effectiveness. Additionally, a presentation summarizing the project's outcomes and insights will be prepared for KARA's review
- A strategic social media plan with a detailed content calendar.
- A collection of social media posts, graphics, and videos.
- A performance report analyzing engagement and reach.
- Recommendations for future awareness campaigns.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
KARA’s mission is to support the people, policies, and programs that make life better for abused and neglected children by creating awareness, initiating programs and conversations that involve the community in ending childhood trauma and generational child abuse.
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