Develop and execute a data-driven digital and social media content strategy for SpaceBeacon that grows brand awareness, drives Beacon One demo plays and app installs, and recruits creator partners. The intern will build a content calendar, produce short-form social assets, run creator outreach and paid experiments, and deliver a conversion-focused report with actionable optimizations and measurable KPIs (demo plays, installs, signups, and creator activations).

You will own 1–2 end-to-end campaigns and contribute to ongoing growth initiatives:

• Launch & manage a Product Hunt / app launch campaign (copy, assets, community mobilization). Deliverable: PH page, assets, day-of playbook, post-launch report.
• Creator & micro-influencer program for India/Canada/USA: shortlist, outreach templates, onboarding kit, promo code tracking, and conversion report. Deliverable: 10 creator activations + conversion dashboard.
• Organic social strategy and content production: Reels, short video scripts, carousel posts, captions, and A/B tests. Deliverable: content calendar + 12 posts (Reels + Stories) and engagement analysis.
• Paid media experiments: small-budget Meta/TikTok campaigns to validate CAC and audiences. Deliverable: 2 ad experiments with learnings & optimization plan.
• Email & CRM nurture: design onboarding flows, segmentation, and re-engagement experiments. Deliverable: 3 automated flows and lift report.
• Analytics & dashboards: set up tracking (UTMs, promo codes), build weekly KPI dashboard (traffic → demo → signup → conversion). Deliverable: dashboard + recommendations.

What you’ll learn (outcomes)

• Run production-grade social video (short-form) campaigns and measure business impact.
• Build and scale a creator program with affiliate/promo tracking.
• Run low-budget paid experiments and calculate CAC / LTV.
• Translate analytics into growth playbooks (channel prioritization, content hooks).
• Gain portfolio work: campaign artifacts, analytics reports, and an end-to-end case study.

Required skills & traits

• Enrolled student or recent grad in Marketing, Communications, Business, or related field.
• Familiarity with social platforms (Instagram Reels, TikTok, LinkedIn) and content formats.
• Strong writing and storytelling for short-form social.
• Basic analytics comfort (Google Analytics, UTM, spreadsheets).
• Creativity, initiative, comfort with testing quickly and iterating.
• Portfolio or samples (class projects, social pages, reels) preferred.

Nice to have

• Experience with creator outreach or affiliate programs.
• Exposure to Meta Ads Manager, TikTok Ads, or email platforms (Mailchimp/HubSpot).
• Interest in travel, voice tech, or community-first monetization.

Tools you’ll use

Canva, Adobe Spark or Premiere Rush, Meta Ads Manager, TikTok Ads, Google Analytics, Google Sheets/Looker Studio, Airtable/Notion, email tools (Mailchimp/SendGrid), and social schedulers (Buffer/Hootsuite). OR Bring your AI tools.

Supervision & mentorship

• Direct mentorship from founder (growth & community) and marketing lead.
• Weekly 1:1, and review of metrics + creative coaching.
• Opportunity to present campaign learnings to leadership.

Performance metrics

• Creator activations & conversions (tracked by promo codes)
• Content engagement (views, watch time, saves, shares)
• Demo plays / app installs from campaigns
• CAC from paid tests, and conversion rate from PH → signup