Marketing Plan for Educational Platform

Project scope
Categories
Data analysis Market research Project management Creative writingSkills
target audience marketing communications marketing marketing performance measurement and management marketing planning researchWe are in need of a marketing program for our learning center to most effectively reach our target audience and communicate messages that best resonate with their educational needs. Additional information regarding our business is available thecannabislearningcenter.com
1) Identify target segments for the learning center.
2) For each segment:
- Develop an understanding of their needs.
- Develop an effective marketing communications plan (appropriate channels, marketing messages that resonate with members of the segment and appropriate marketing metrics).
- Execute the marketing communications plan.
- Measure the effectiveness of the marketing communications plan and recommend changes.
3) Develop a report describing the research process, the process employed, the recommended plan(s), execution details, metrics, results, etc. The outline would be discussed.
I've done this before and am familiar with mentoring. I would like weekly status meetings to interact with the students.
I am also a SCORE certified small business counselor.
About the company
The Cannabis Learning Center, a free educational platform provided by NJ Cannabis Consulting to foster the development of the cannabis industry. Companies and organizations are invited to submit material (videos, articles, broachures, data sheets, etc.) to be posted.