Marketing Plan for Educational Platform

Closed
NJ Cannabis Consulting
Allentown, New Jersey, United States
CEO
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Project management Creative writing
Skills
target audience marketing communications marketing marketing performance measurement and management marketing planning research
Details

We are in need of a marketing program for our learning center to most effectively reach our target audience and communicate messages that best resonate with their educational needs. Additional information regarding our business is available thecannabislearningcenter.com

Deliverables

1) Identify target segments for the learning center.

2) For each segment:

- Develop an understanding of their needs.

- Develop an effective marketing communications plan (appropriate channels, marketing messages that resonate with members of the segment and appropriate marketing metrics).

- Execute the marketing communications plan.

- Measure the effectiveness of the marketing communications plan and recommend changes.

3) Develop a report describing the research process, the process employed, the recommended plan(s), execution details, metrics, results, etc. The outline would be discussed.

Mentorship

I've done this before and am familiar with mentoring. I would like weekly status meetings to interact with the students.

I am also a SCORE certified small business counselor.

About the company

Company
Allentown, New Jersey, United States
2 - 10 employees
Food & beverage, Business services, Marketing & advertising, Business & management, Public relations & communications

The Cannabis Learning Center, a free educational platform provided by NJ Cannabis Consulting to foster the development of the cannabis industry. Companies and organizations are invited to submit material (videos, articles, broachures, data sheets, etc.) to be posted.