University of Guelph
University of Guelph
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Mobile App Marketing Plan

DMPP
Closed
Main contact
RED Academy Vancouver
RED Academy Vancouver
Vancouver, British Columbia, Canada
Deirdre Bonham
Programs Coordinator
3
Timeline
  • May 24, 2018
    Experience start
  • June 12, 2018
    Experience end
Experience
6 projects wanted
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
digital marketing marketing strategy mobile marketing user acquisition
Learner goals and capabilities

Student-consultants will develop a user acquisition strategy for a newly launched mobile application and devise a plan to drive more downloads and retain users over time.

Learners

Learners
Any level
20 learners
Project
120 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Students will submit a User Acquisition Strategy report. This document outlines the campaign and digital strategy for the mobile application, including the following:

  • Company Background
  • Analytics
  • Search Engine Optimization
  • Target Persona & Campaign
  • User Acquisition Strategy
  • Paid advertising
  • User Retention Strategy
  • Monetization Strategy (Optional based on client)
  • Projections
Project timeline
  • May 24, 2018
    Experience start
  • June 12, 2018
    Experience end

Project examples

Starting this May, groups of 3 student-consultants will spend over 360 hours developing a comprehensive marketing plan for your organization's mobile app.

Students will complete audits on your app's current website or landing page analytics, SEO, ASO and social media presence. Then they will create a user acquisition strategy to drive app downloads and increase user engagement.

Marketing strategies may include but are not limited to:

  • Google Analytics Optimization.
  • SEO.
  • ASO.
  • Content.
  • Email.
  • Social Media.
  • Social Advertising.
  • Google AdWords.
  • Blogging.
  • Push Notifications.
  • Monetization Strategies.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox