Professional students will endeavour to understand the company's business goals, conduct research and consumer surveying to best understand the needs of the target audience and from this create a website or app layout and design that achieves those goals. The students will:

• Conduct an in person kickoff meeting with the client
• Interview users so we can design a specific solution for them
• Conduct user testing
• Apply design thinking practices and methodologies
• Create a mid to high fidelity prototype

• Optimizing a specific part of an existing product
• Creating a project from scratch
• Update and refresh an existing website or app
• Content (Copy) needed prior to project kickoff