E-Commerce Digital Marketing Plan
Timeline
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May 6, 2018Experience start
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May 25, 2018Experience end
Experience scope
Categories
Marketing strategySkills
prototyping graphic design market research product development strategic analysisStudent-consultants will develop a digital marketing campaign for your eCommerce website and devise a strategy to drive more online sales and convert users into lifelong customers.
Learners
The final deliverable is a Digital Marketing Strategy Report, which outlines the campaign and digital strategy for your eCommerce organization, including:
- Company Background
- Analytics
- Search Engine Optimization
- Campaign Idea and Brief
- Content Marketing
- Social Media
- Advertising
Project timeline
-
May 6, 2018Experience start
-
May 25, 2018Experience end
Project Examples
Requirements
Starting in early May, teams of three student-consultants will spend 360 hours per group developing a Digital Marketing Strategy for your eCommerce website.
Based on an audit of your current website analytics, SEO, and social media presence, they will create a campaign idea and build out components of a digital marketing strategy. These will aim to drive online sales and/or launch a new product for your eCommerce based business.
Analysis and recommendations may include, but are not limited to:
- Google Analytics Optimization.
- SEO.
- Content.
- Email.
- Social Media.
- Social Advertising - Facebook, Instagram, Twitter, Linkedin.
- Google AdWords - Search, Display and Remarketing.
- Influencer and Guest Blogging.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 6, 2018Experience start
-
May 25, 2018Experience end