Digital Marketing: B2B Lead Generation
Main contact
Timeline
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June 13, 2018Experience start
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May 25, 2018Project Scope Meeting
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June 5, 2018Midway Check In
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June 28, 2018Experience end
Timeline
-
June 13, 2018Experience start
-
May 25, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 5, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
June 28, 2018Experience end
Experience scope
Categories
Marketing strategySkills
prototyping user interface graphic design market researchStudents will develop an inbound marketing strategy for your B2B business that increases lead generation and nurtures leads into customers.
Learners
Phase 1 Project Plan: Students will meet with organization representative(s) to understand your goals, devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit an Inbound Digital Marketing report, outlining your B2B marketing strategy. Groups will present their findings and recommendations in class, which your representatives are encouraged to attend. The report and presentation will include:
- Market Analysis & Goals.
- Targeting & Campaign.
- Inbound Marketing Strategy.
Project timeline
-
June 13, 2018Experience start
-
May 25, 2018Project Scope Meeting
-
June 5, 2018Midway Check In
-
June 28, 2018Experience end
Timeline
-
June 13, 2018Experience start
-
May 25, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 5, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
June 28, 2018Experience end
Project examples
Starting this June, a student-consultant group will dedicate 360 hours to developing an inbound digital marketing strategy for your B2B organization.
Based on audits of your website, SEO, and social media presence, the students will create a campaign idea and build out various components of a digital marketing strategy that will increase lead generation, nurture leads into customers, and achieve your other marketing goals.
Your digital marketing strategy may include, but is not limited to the following components:
- Google Analytics Optimization.
- SEO.
- Content Strategies.
- Social Media Strategies.
- Lead Generation Strategies.
- Landing Pages and Forms.
- Email Nurturing & Workflows.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
June 13, 2018Experience start
-
May 25, 2018Project Scope Meeting
-
June 5, 2018Midway Check In
-
June 28, 2018Experience end
Timeline
-
June 13, 2018Experience start
-
May 25, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
June 5, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
June 28, 2018Experience end