Digital Marketing for Climate Outreach & Awareness
Categories
Skills
Project scope
What is the main goal for this project?
Category: Marketing & Communications | Public Engagement | Climate Advocacy
Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Polygence Internship program. It is flexible and can be adapted to fit your organization’s specific needs.
[Your organization] wants to increase awareness of its climate resilience mission—whether that’s related to water conservation, disaster resilience, carbon management, climate justice, clean energy, or sustainable development. Learners will support building a digital marketing campaign to grow your reach and engagement across channels.
Category: Marketing & Communications | Public Engagement | Climate Advocacy
Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Polygence Internship program. It is flexible and can be adapted to fit your organization’s specific needs.
[Your organization] wants to increase awareness of its climate resilience mission—whether that’s related to water conservation, disaster resilience, carbon management, climate justice, clean energy, or sustainable development. Learners will support building a digital marketing campaign to grow your reach and engagement across channels.
What tasks will learners need to complete to achieve the project goal?
The project outcomes should align with beginner level capability. Polygence Internship students are new to or are acquiring foundational skills in the subject area of the project. The deliverables are noted with a 4 week window as the foundation. For the cohort listed to start June 15th, the deliverables should be tracked over a 6 week period. You will be assigned a team of 2-3 students for your project and the outcomes/deliverables should be achievable within 40-60 hours per student.
Week 1: Needs Assessment Audit & Audience Research
- Research mission, goals and purpose of organization
- Identify gaps between mission, goals and purpose and current marketing materials
- Review your current digital presence and its effectiveness.
- Learn about organizations branding guidelines.
Week 2: Campaign Planning & Content Strategy
- Analyze target audiences, including youth, educators, or underserved communities.
- Set outreach goals and choose platforms (e.g., Instagram, LinkedIn, YouTube).
- Create a calendar and messaging strategy for your campaign.
Week 3: Asset Creation & Rollout Prep
- Design content such as videos, graphics, or blog posts.
- Draft email or social media copy.
Week 4: Campaign Delivery & Analytics Plan
- Present campaign plan and creative assets.
- Recommend tools for measuring impact and engagement.
The employer will provide:
- Access to Branding and Communications Guidelines
- Insights on Target Audiences and Prior Campaigns
- Feedback on Drafts and Creative Assets
The project outcomes should align with beginner level capability. Polygence Internship students are new to or are acquiring foundational skills in the subject area of the project. The deliverables are noted with a 4 week window as the foundation. For the cohort listed to start June 15th, the deliverables should be tracked over a 6 week period. You will be assigned a team of 2-3 students for your project and the outcomes/deliverables should be achievable within 40-60 hours per student.
Week 1: Needs Assessment Audit & Audience Research
- Research mission, goals and purpose of organization
- Identify gaps between mission, goals and purpose and current marketing materials
- Review your current digital presence and its effectiveness.
- Learn about organizations branding guidelines.
Week 2: Campaign Planning & Content Strategy
- Analyze target audiences, including youth, educators, or underserved communities.
- Set outreach goals and choose platforms (e.g., Instagram, LinkedIn, YouTube).
- Create a calendar and messaging strategy for your campaign.
Week 3: Asset Creation & Rollout Prep
- Design content such as videos, graphics, or blog posts.
- Draft email or social media copy.
Week 4: Campaign Delivery & Analytics Plan
- Present campaign plan and creative assets.
- Recommend tools for measuring impact and engagement.
The employer will provide:
- Access to Branding and Communications Guidelines
- Insights on Target Audiences and Prior Campaigns
- Feedback on Drafts and Creative Assets